Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Track and Optimize - TikTok adds Analytics to Videos...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

DOOH: A ground to explore for advertisers?...

Trust and Target – a lesson in marketing for brands...

Coachella on YouTube: A big game is on for brands and marketers!...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Hootsuite Integration with TikTok Simplifies Social Media Management...

What if TikTok gets banned: is it the end of the world for ad agencies?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

The rise of cookie alternatives: marketers, are you in the know?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Media consolidation: a smart move or a fool’s paradise...

“Perspectives” in Google search: what can marketers expect?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

TikTok takes a visual route—will it unleash sales potential for brands?...

The digital transformation market continues to soar: businesses must adapt or fall behind....

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

YouTube's anti-ad blocker strategy: a bold move!...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...

Google and Meta Advertising Dominance fades amid growing competition...

Brands Shift Towards TikTok at the Expense of its Rivals...