Category
Tags

- Digital
Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...
Read More
- Martech
Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...
Read More
- Analytics
- Trends
GM’s double-down on zero-party data—something for marketers to take a leaf out of...
Read More
- Campaigns
- Digital
Google’s ad tech update: are advertisers getting closer to a cookieless world?...
Read More- Digital
Privacy concerns slow social media shopping. How can marketers break this barrier?...
Read More
- Martech
Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...
Read More
- Campaigns
- Digital
Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...
Read More
- Campaigns
- Digital
Disney embraces Google’s PAIR, something businesses must pay attention to!...
Read More
- Analytics
- Digital
Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...
Read More
- Campaigns
- Martech
Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...
Read More
- Martech
Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...
Read More
- Campaigns
- Trends
A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...
Read More
- Analytics
- Digital
Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...
Read More
- Campaigns
- Trends
Roku partners with Shopify, unlocking new possibilities for users and brands!...
Read More
- Campaigns
- Trends
Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...
Read More
- Campaigns
- Trends
Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...
Read More
- Trends
The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables...
Read More
- Martech
Valentino's artistic collaboration with Meta: a move to redefine virtual fashion aesthetics?...
Read More