With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Will Lytics’ innovative tool supercharge your business growth from good to great?...

Yum Brands cooks up a seamless customer experience—way to go!...

Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers...

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience...

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution...

Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?...

Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?...

Salesforce unveils Einstein GPT. How beneficial will it be for marketers?...

Salesforce Customer 360 - One Customer One View...

Salesforce integrates Einstein GPT to Flow—an update marketers must pay attention to!...

Will Salesforce's "AI Day" event pave the way for cutting-edge marketing innovations?...

Salesforce’s Marketing GPT: will it elevate marketers’ game to the next level?...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

AI capabilities are on the rise for businesses; will they unlock a new level of personalization?...

Salesforce Low-Code DevOps Center for Marketing Automation and Agility ...

Sprinklr Partners with Salesforce, offering a Unified View of Customers...

Salesforce Spring 23 Release Notes: A Quick Ride...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Walmart’s new move pushes the boundaries for CTV advertisers...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

NewFronts 2023: A Quick Roundup for marketers!...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...