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- Campaigns
New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...
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- Digital
Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...
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- Martech
Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...
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- Analytics
- Trends
GM’s double-down on zero-party data—something for marketers to take a leaf out of...
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- Campaigns
- Digital
Google’s ad tech update: are advertisers getting closer to a cookieless world?...
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Privacy concerns slow social media shopping. How can marketers break this barrier?...
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- Martech
Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...
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- Campaigns
- Digital
Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...
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- Campaigns
- Digital
Disney embraces Google’s PAIR, something businesses must pay attention to!...
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- Analytics
- Digital
Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...
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- Digital
- Trends
Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On....
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- Digital
- Martech
Advertisers are watching Bing’s AI Chatbot change the face of search advertising...
Read More- Digital
AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing...
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Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...
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- Digital
Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content...
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