Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

The Magic of AI in Marketing ...

Culture and Gen Z and a new kind of marketing strategy...

Videos and marketing – the long and the short of it!...

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

The rise of the De-influencing Trend: How should brands handle this?...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

DTC brands are cracking influencer marketing. Learn what other brands can do....

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

From vanity to value: How significant is it to take influencer marketing to the next level?...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...

ZA Bank goes into crypto – will Web 3 rise from its ashes?...

Metaverse and Gucci – a great marketing plan...

Web3 or not Web3 – that is the question!...

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program...

Adidas puts its best foot forward into Web3...

The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables...

LVMH plays Games on Web3 – say what?...

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?...

Valentino's artistic collaboration with Meta: a move to redefine virtual fashion aesthetics?...