YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Coachella on YouTube: A big game is on for brands and marketers!...

Google announces a drop in ad revenues – is this the beginning of the end?...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Multi-format video strategy: a secret sauce for YouTube success?...

Unskippable Ads from YouTube may be Unstoppable!...

Disney and Google take AI to their Advertising – raising the bar and how!...

YouTube's anti-ad blocker strategy: a bold move!...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Will Lytics’ innovative tool supercharge your business growth from good to great?...

Yum Brands cooks up a seamless customer experience—way to go!...

Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers...

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience...

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Walmart’s new move pushes the boundaries for CTV advertisers...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

NewFronts 2023: A Quick Roundup for marketers!...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...