YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Coachella on YouTube: A big game is on for brands and marketers!...

Google announces a drop in ad revenues – is this the beginning of the end?...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Multi-format video strategy: a secret sauce for YouTube success?...

Unskippable Ads from YouTube may be Unstoppable!...

Disney and Google take AI to their Advertising – raising the bar and how!...

YouTube's anti-ad blocker strategy: a bold move!...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Amazon’s Friction Economics – what marketers can make of that!...

Amazon brings Ad targeting to brands – it’s the jackpot!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...