Big names are zoning in to AI-powered Advertising – what this means for Brands...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

Captivate campaign audiences with Generative AI...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Full-funnel approach propels Airbnb: a strategy worth trying!...

Google makes a rapid move with generative AI: how will it impact marketers?...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

The clock is ticking for GA4 migration: are marketers ready for a fresh start?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Google beefs up Bard: what does it mean to businesses and marketers?...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Google's new AI-powered ads: how will they level up the game for marketers?...

The digital transformation market continues to soar: businesses must adapt or fall behind....

Enhanced digital experiences: a fuel to propel businesses forward?...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Visual search in Bing chat: will it open doors to elevate brand discovery?...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Nielsen makes a new data deal, paving the way to unlock local markets...