Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future...

Drop in Disney+’s Q1 earnings – big lessons to be learnt!...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

Disney brings true friendships to life – Marketing with Augmented Reality...

Disney and Google take AI to their Advertising – raising the bar and how!...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Track and Optimize - TikTok adds Analytics to Videos...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

TikTok collaborates with Dentsu, providing a new data tracking system for marketers...

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

Trust and Target – a lesson in marketing for brands...

Hootsuite Integration with TikTok Simplifies Social Media Management...

What if TikTok gets banned: is it the end of the world for ad agencies?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

TikTok takes a visual route—will it unleash sales potential for brands?...

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Google and Meta Advertising Dominance fades amid growing competition...

Brands Shift Towards TikTok at the Expense of its Rivals...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

Pinterest tests a new premium video ad format, unlocking new opportunities for brands...

IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem...

The Rise of Video and Audio Marketing Mediums...