Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Authentication Badges from Meta – Do Brands really need one?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Live commerce: The Future of Online Shopping?...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Leveling the Playing Field – Brands and Women’s Sports...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

From Hookups to Heaven – Gen Z and Tinder’s new campaign...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Miller Lite gets its S#!t together for Women’s History Month...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Get ready for “March Madness” with Twitter’s insights to ramp up engagement...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Catching and keeping your audience’s attention – every Marketer’s Angst...

L’Oréal’s strategy to keep up with trends-something brands must watch out!...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Granfluencers – marketing built on authenticity and trust...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

DOOH: A ground to explore for advertisers?...

Coachella on YouTube: A big game is on for brands and marketers!...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

SMS marketing gains traction: how can marketers reap the best of it?...

NewFronts 2023: A Quick Roundup for marketers!...

Meta comes with more AR experiences: get a step closer to your audiences!...

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

Disney and Google take AI to their Advertising – raising the bar and how!...

Linear or streaming: who will win the throne?...

Hive Social - The New Social Media App to Keep on your Marketing Radar...

The Rise of the Machines - AI and Marketing...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Video game advertising: a real game-changer for businesses?...

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty...

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future...

Google and Meta Advertising Dominance fades amid growing competition...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...

Brands Shift Towards TikTok at the Expense of its Rivals...