Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Leveling the Playing Field – Brands and Women’s Sports...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Miller Lite gets its S#!t together for Women’s History Month...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Catching and keeping your audience’s attention – every Marketer’s Angst...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

DOOH: A ground to explore for advertisers?...

Coachella on YouTube: A big game is on for brands and marketers!...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

SMS marketing gains traction: how can marketers reap the best of it?...

Disney and Google take AI to their Advertising – raising the bar and how!...

Linear or streaming: who will win the throne?...

The Rise of the Machines - AI and Marketing...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Video game advertising: a real game-changer for businesses?...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

Disney exits the Metaverse – is this the beginning of the end?...

Let’s get phygital – Absolut goes to Coachella. Again!...

Metaverse and Gucci – a great marketing plan...

Beauty Week in the Metaverse – it is a whole new world!...

Combination of AI and metaverse: A new beginning for brands and marketers?...

Clarks' metaverse comeback: a wake-up call for marketers?...

Metaverse: a potential path to transform the future of the customer experience?...

Metaverse or AI? Where does the future of marketing lie?...

Web3 or not Web3 – that is the question!...

Is the metaverse taking a backseat? Will it take off in the future?...

Lacoste’s novel game with NFT: something brands must pay attention to!...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space...