Publishing content that resonates with the target audience and drives ROI is not at all an easy game for any business, be it an enterprise or a small business. Even though established brands can bring in some clicks for their name recognition, they still need to focus on providing relevant content to their users to maximise their campaign efficiency.
With the emergence of technologies like generative AI and others, tech giants, on the one hand, are fiercely incorporating advanced capabilities into their platforms, and businesses are striving to leverage those to keep up with emerging technologies and stay ahead of the race.
Recently, Typeface, a generative AI platform for enterprise content creation, revealed a new collaboration with Salesforce to combine their brand-personalised generative AI capabilities with Salesforce Marketing GPT. The collaboration enables customers of Salesforce and Typeface to deliver generative AI-powered personalised content across the entire customer journey.
Typeface essentially offers dedicated AI models for every consumer, allowing them to customise AI-generated multimodal content for various audiences and segments without fear of data leakage. Now, by integrating with Salesforce's Marketing GPT, it allows businesses to achieve scalable content personalization and increase customer engagement.