YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Coachella on YouTube: A big game is on for brands and marketers!...

Google announces a drop in ad revenues – is this the beginning of the end?...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Multi-format video strategy: a secret sauce for YouTube success?...

Unskippable Ads from YouTube may be Unstoppable!...

Disney and Google take AI to their Advertising – raising the bar and how!...

YouTube's anti-ad blocker strategy: a bold move!...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

Beck’s celebrates with an AI beer – sheer marketing genius...

Is Gen Z the marketers’ savior amidst a looming recession?...

Streaming TV takes a dip – what must marketers do to stay on track!...

Beauty Week in the Metaverse – it is a whole new world!...

Diversity Marketing – the true way to be relevant to your customers...

Culture and Gen Z and a new kind of marketing strategy...

Gen Z and Car Shopping – dealers, are you ready?...

Sell Insurance to those who don’t need it? State Farms shows you how!...

Instacart gets insta-smart with AI ...

Keeping it Real - Beauty Connects with Gen Z ...

Hoka’s Murmuration flies High!...

Lemonade for the Younger Demographic – a sweet Experience indeed!...