YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Coachella on YouTube: A big game is on for brands and marketers!...

Google announces a drop in ad revenues – is this the beginning of the end?...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Multi-format video strategy: a secret sauce for YouTube success?...

Unskippable Ads from YouTube may be Unstoppable!...

YouTube's anti-ad blocker strategy: a bold move!...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

DOOH: A ground to explore for advertisers?...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

The rise of cookie alternatives: marketers, are you in the know?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Media consolidation: a smart move or a fool’s paradise...

“Perspectives” in Google search: what can marketers expect?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

The digital transformation market continues to soar: businesses must adapt or fall behind....

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...