Will Salesforce's "AI Day" event pave the way for cutting-edge marketing innovations?

Published: June 05, 2023

min read

With the massive success of OpenAI's ChatGPT, the tech world's focus has shifted dramatically towards generative AI and its capabilities. In recent months, from Adobe to HubSpot to Microsoft, many enterprise software companies have announced plans to integrate generative AI technology into their stacks.

And Salesforce is one noticeable platform that has devoted its focus to applying generative AI to its existing products and services.

Here are some of the recent AI announcements made by Salesforce:

Salesforce unveiled the generative AI tool Einstein GPT. This generative AI assistant provides AI-generated content for users across all of its platforms.
As a result of Salesforce's collaboration with Open AI, ChatGPT was made available for the conversational interface for the Salesforce platform, Slack.
The company introduced tableau GPT, a generative AI for analytics.
Integrated ChatGPT with Salesforce AppExchange.
In May 2023, Salesforce unveiled Slack GPT, which will bring AI natively into the user experience to work and communicate better.

And now, to help users comprehend the latest updates and enhancements and make new announcements, Salesforce has announced a special AI Day event.

As per the company, it takes place on June 12. It will be streamed through Salesforce+, ensuring this unique event is accessible to the entire ecosystem.

Attendees can expect game-changing announcements, live demos, and insightful conversations.

Marc Benioff,

Salesforce CEO and Co-Founder

Seemingly, in the event, Salesforce's CEO will sit together with a slew of AI visionaries to talk about the future.

In addition, the company has appointed Clara Shih as the CEO of Salesforce AI to steer the AI conversation and assist customers in embracing opportunities.

What does the Salesforce AI day event mean for users?

With so much happening in the world of generative AI, most enterprise companies keep on finding ways to use AI to enhance their users’ day-to-day routines in all ways possible.

In the Salesforce ecosystem, generative AI capabilities mean different things to different kinds of Salesforce users.

For admins: It helps to improve customer support and saves time as generative AI can handle common customer inquiries, provide instant responses, offer solutions, and automate routine tasks.

For Business Analysts: From customizing their writing to communicate clearly to condensing long hours of research work to take place with few prompts, generative AI capabilities are highly impactful for business analysts.

For developers: Generative AI integration helps salesforce developers drastically scale up their work pace and save time, as it can help them find errors in the codes and detect problems way more quickly.

For marketers:

The generative AI capabilities in Salesforce help marketers in many ways.

As generative AI can help in the construction and implementation of workflows, it supports them drastically in accomplishing more work in less time.
As it can help capture the customers’ preferences, generative AI features help marketers efficiently tailor the messaging based on customers’ needs and interests, thereby providing a more personalized and engaging customer experience.
With AI incorporation, the technical process gets simpler. It, in turn, helps marketers complete their intended tasks earlier.
It helps marketers gather valuable data and insights from customer interactions. Which, they use to analyse and identify trends and patterns so as to optimize their messaging, find new audience segments, optimize marketing strategies, and improve overall campaign performance.
As generative AI can easily capture leads and efficiently assess their quality based on predefined criteria, it has become easier for marketers to identify potential prospects and prioritise follow-up activities accordingly so as not to miss the ideal customers.

Likewise, we can list so much more on how the generative AI integration in Salesforce is helping users.

Hence, we believe, it is no wonder that the news of the "Salesforce AI event" leaves everyone, particularly marketers, in excitement.

Who else resists getting access to innovative ways to make their work easier and more effective?

In the meantime, the louder calls for generative AI regulation in the business world are also seemingly increasing, given recent moves taken by the Centre for AI Safety. For a CRM giant like Salesforce, the impact of the AI regulation will be significant.

Despite the fact that the company has laid out ethical guidelines for its own products, Hugh Gamble, Salesforce's VP of federal affairs, recently stated that the company anticipates regulators to take into account how generative AI will interact with current privacy regulations in order to reduce harm to users.

Perhaps, in the Salesforce AI event, along with the exciting announcements for marketers, the company might open up about its plan in place to bring more transparency to combat the growing compliance burden for generative AI usage.

However, as of now, Salesforce users have no choice but to wait until June 12 to find out what surprises Salesforce has in store for them.

Author

Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.