Likewise, we can list so much more on how the generative AI integration in Salesforce is helping users.
Hence, we believe, it is no wonder that the news of the "Salesforce AI event" leaves everyone, particularly marketers, in excitement.
Who else resists getting access to innovative ways to make their work easier and more effective?
In the meantime, the louder calls for generative AI regulation in the business world are also seemingly increasing, given recent moves taken by the Centre for AI Safety. For a CRM giant like Salesforce, the impact of the AI regulation will be significant.
Despite the fact that the company has laid out ethical guidelines for its own products, Hugh Gamble, Salesforce's VP of federal affairs, recently stated that the company anticipates regulators to take into account how generative AI will interact with current privacy regulations in order to reduce harm to users.
Perhaps, in the Salesforce AI event, along with the exciting announcements for marketers, the company might open up about its plan in place to bring more transparency to combat the growing compliance burden for generative AI usage.
However, as of now, Salesforce users have no choice but to wait until June 12 to find out what surprises Salesforce has in store for them.