YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Marketing beyond the Super Bowl...

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Nielsen makes a new data deal, paving the way to unlock local markets...

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...