Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Moosehead gets a new look – of brands and re-brands...

The Burger Wars – McDonald’s vs. Burger King...

ZA Bank goes into crypto – will Web 3 rise from its ashes?...

Metaverse and Gucci – a great marketing plan...

Web3 or not Web3 – that is the question!...

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program...

Adidas puts its best foot forward into Web3...

The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables...

LVMH plays Games on Web3 – say what?...

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?...

Valentino's artistic collaboration with Meta: a move to redefine virtual fashion aesthetics?...