Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Instagram updates creator marketplace—what impact does this have on influencer marketing?...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted....

Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls...

Why should brands care about Instagram Notes Feature?...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables...

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs...