Amazon’s Friction Economics – what marketers can make of that!...

Survey from eBay ads gives ecommerce marketers some smart insights...

J. Crew gets Futuristic as it celebrates its Past ...

Beyond what one dreams or imagines – the future of retail...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Walmart’s new move pushes the boundaries for CTV advertisers...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

NewFronts 2023: A Quick Roundup for marketers!...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...

Track and Optimize - TikTok adds Analytics to Videos...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

TikTok collaborates with Dentsu, providing a new data tracking system for marketers...

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

Trust and Target – a lesson in marketing for brands...

Hootsuite Integration with TikTok Simplifies Social Media Management...

What if TikTok gets banned: is it the end of the world for ad agencies?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

TikTok takes a visual route—will it unleash sales potential for brands?...

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Google and Meta Advertising Dominance fades amid growing competition...

Brands Shift Towards TikTok at the Expense of its Rivals...