Retail Media – watch it take wings and soar!...

IPG Mediabrands initiative towards standardisation in retail media space: a great move!...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Amazon’s Friction Economics – what marketers can make of that!...

Amazon brings Ad targeting to brands – it’s the jackpot!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

Track and Optimize - TikTok adds Analytics to Videos...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

TikTok collaborates with Dentsu, providing a new data tracking system for marketers...

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

Trust and Target – a lesson in marketing for brands...

Hootsuite Integration with TikTok Simplifies Social Media Management...

What if TikTok gets banned: is it the end of the world for ad agencies?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

TikTok takes a visual route—will it unleash sales potential for brands?...

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Google and Meta Advertising Dominance fades amid growing competition...

Brands Shift Towards TikTok at the Expense of its Rivals...