Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising...

Yandex Source Code Hacked. Unlocks Valuable SEO Insights....

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

Best Buy’s first-party data access to Roku: What does it mean for marketers?...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

The rise of cookie alternatives: marketers, are you in the know?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Google gears up its AI play: where will it take digital businesses?...

The Shift to Privacy-Enhancing Technologies (PETs)...

What is IAB’s New Multi-State Privacy Agreement?...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Walmart’s new move pushes the boundaries for CTV advertisers...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

NewFronts 2023: A Quick Roundup for marketers!...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

The rise of the De-influencing Trend: How should brands handle this?...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

DTC brands are cracking influencer marketing. Learn what other brands can do....

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

From vanity to value: How significant is it to take influencer marketing to the next level?...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...