Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Leveling the Playing Field – Brands and Women’s Sports...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Miller Lite gets its S#!t together for Women’s History Month...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Catching and keeping your audience’s attention – every Marketer’s Angst...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

DOOH: A ground to explore for advertisers?...

Coachella on YouTube: A big game is on for brands and marketers!...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

SMS marketing gains traction: how can marketers reap the best of it?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Full-funnel approach propels Airbnb: a strategy worth trying!...

The clock is ticking for GA4 migration: are marketers ready for a fresh start?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

Disney and Google take AI to their Advertising – raising the bar and how!...

Linear or streaming: who will win the throne?...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

The Rise of the Machines - AI and Marketing...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Video game advertising: a real game-changer for businesses?...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Nielsen makes a new data deal, paving the way to unlock local markets...