Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Leveling the Playing Field – Brands and Women’s Sports...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Miller Lite gets its S#!t together for Women’s History Month...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Catching and keeping your audience’s attention – every Marketer’s Angst...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

DOOH: A ground to explore for advertisers?...

Coachella on YouTube: A big game is on for brands and marketers!...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

SMS marketing gains traction: how can marketers reap the best of it?...

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

The rise of cookie alternatives: marketers, are you in the know?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Media consolidation: a smart move or a fool’s paradise...

“Perspectives” in Google search: what can marketers expect?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Disney and Google take AI to their Advertising – raising the bar and how!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Linear or streaming: who will win the throne?...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

The Rise of the Machines - AI and Marketing...

The digital transformation market continues to soar: businesses must adapt or fall behind....

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

YouTube's anti-ad blocker strategy: a bold move!...

Video game advertising: a real game-changer for businesses?...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...