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Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

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Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

The rise of the De-influencing Trend: How should brands handle this?...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

DTC brands are cracking influencer marketing. Learn what other brands can do....

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

From vanity to value: How significant is it to take influencer marketing to the next level?...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...