ROAS: Not the only key for marketers to unlock the benefits of retail media...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Amazon’s Friction Economics – what marketers can make of that!...

Amazon brings Ad targeting to brands – it’s the jackpot!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

Optimizely Real-Time Segmentation - A Step Towards Personalization at Scale....

Instagram updates creator marketplace—what impact does this have on influencer marketing?...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted....

Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls...

Why should brands care about Instagram Notes Feature?...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...