Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Disney exits the Metaverse – is this the beginning of the end?...

Let’s get phygital – Absolut goes to Coachella. Again!...

Metaverse and Gucci – a great marketing plan...

Beauty Week in the Metaverse – it is a whole new world!...

Combination of AI and metaverse: A new beginning for brands and marketers?...

Clarks' metaverse comeback: a wake-up call for marketers?...

Metaverse: a potential path to transform the future of the customer experience?...

Metaverse or AI? Where does the future of marketing lie?...

Web3 or not Web3 – that is the question!...

Is the metaverse taking a backseat? Will it take off in the future?...

Lacoste’s novel game with NFT: something brands must pay attention to!...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space...

Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...