Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Nielsen makes a new data deal, paving the way to unlock local markets...

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...