The Proliferation of Generative AI Content: What Marketers should Watch out For?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Marketing beyond the Super Bowl...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

The Magic of AI in Marketing ...

Winning Customer Loyalty during an Economic Downturn ...

Beyond what one dreams or imagines – the future of retail...

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

Track and Optimize - TikTok adds Analytics to Videos...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

Pinterest tests a new premium video ad format, unlocking new opportunities for brands...

IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem...

The Rise of Video and Audio Marketing Mediums...