Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising...

Yandex Source Code Hacked. Unlocks Valuable SEO Insights....

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

Best Buy’s first-party data access to Roku: What does it mean for marketers?...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

The rise of cookie alternatives: marketers, are you in the know?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Google gears up its AI play: where will it take digital businesses?...

The Shift to Privacy-Enhancing Technologies (PETs)...

What is IAB’s New Multi-State Privacy Agreement?...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...

Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move...

App Games - Coin Drop from Taco Bell drives Loyalty and Engagement...