Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Streaming TV takes a dip – what must marketers do to stay on track!...

Roku offers valuable real estate to brands – what marketers need to know...

Unskippable Ads from YouTube may be Unstoppable!...

The right partners can take brands places – smart lessons for the marketer of today...

Authentication Badges from Meta – Do Brands really need one?...

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

Meta announces new ad types for retailers: A must-try option for marketers....

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?...

Retail Media – watch it take wings and soar!...

Meta comes with more AR experiences: get a step closer to your audiences!...

AI-driven metaverse: What does it mean to brands and marketers?...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

Meta unveils new insights for marketers—a catalyst to reap unrivalled results?...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls...

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution...

Google and Meta Advertising Dominance fades amid growing competition...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...