YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Marketing beyond the Super Bowl...

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Nielsen makes a new data deal, paving the way to unlock local markets...

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...