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  • Trends

Granfluencers – marketing built on authenticity and trust...

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  • Campaigns
  • Trends

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

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  • Campaigns
  • Digital
  • Trends

Marketing in a sea of dark patterns...

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  • Trends

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

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  • Campaigns

Ford Credit’s first campaign – is that enough?...

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  • Digital
  • Trends

Trust and Target – a lesson in marketing for brands...

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  • Trends

The Magic of AI in Marketing ...

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  • Campaigns
  • Trends

Culture and Gen Z and a new kind of marketing strategy...

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  • Campaigns
  • Trends

Videos and marketing – the long and the short of it!...

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  • Trends

The influence of an influencer – it goes phy-gital...

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  • Digital
  • Trends

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

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  • Trends

The rise of the De-influencing Trend: How should brands handle this?...

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  • Campaigns
  • Trends

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

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  • Digital

DTC brands are cracking influencer marketing. Learn what other brands can do....

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  • Digital
  • Trends

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

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  • Campaigns
  • Trends

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

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  • Campaigns
  • Trends

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

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  • Analytics
  • Martech
  • Trends

From vanity to value: How significant is it to take influencer marketing to the next level?...

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  • Martech
  • Trends

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

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  • Trends

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...

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