Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Ocean Spray partners for the Absolut win! It is not just Hershey!...

Winning Customer Loyalty during an Economic Downturn ...

Walmart ad biz grows and grows! Watch and Learn!...

Culture and Gen Z and a new kind of marketing strategy...

Gen Z and Car Shopping – dealers, are you ready?...

Sell Insurance to those who don’t need it? State Farms shows you how!...

New Logo and new outlook for Cars.com – keeping pace with the changing times!...

Instacart gets insta-smart with AI ...

Moosehead gets a new look – of brands and re-brands...

Lemonade for the Younger Demographic – a sweet Experience indeed!...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Get ready for “March Madness” with Twitter’s insights to ramp up engagement...

Hive Social - The New Social Media App to Keep on your Marketing Radar...

Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?...

Medium Embraces Mastodon: What marketers need to know about this decentralized social network?...