Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Beyond what one dreams or imagines – the future of retail...

The rise of phygital experiences: a new normal for businesses to thrive?...

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?...

Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...