ROAS: Not the only key for marketers to unlock the benefits of retail media...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Amazon’s Friction Economics – what marketers can make of that!...

Amazon brings Ad targeting to brands – it’s the jackpot!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

The rise of the De-influencing Trend: How should brands handle this?...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

DTC brands are cracking influencer marketing. Learn what other brands can do....

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

From vanity to value: How significant is it to take influencer marketing to the next level?...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Nielsen makes a new data deal, paving the way to unlock local markets...

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...