ROAS: Not the only key for marketers to unlock the benefits of retail media...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Amazon’s Friction Economics – what marketers can make of that!...

Amazon brings Ad targeting to brands – it’s the jackpot!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?...

Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses...

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables...

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs...