Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

The Magic of AI in Marketing ...

Culture and Gen Z and a new kind of marketing strategy...

Videos and marketing – the long and the short of it!...

Denon raises the Bar - launches Personalized Ear-Buds for Customers...

Artificial Intelligence and Commerce – the best is yet to come!...

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...

Costco’s in-store displays – a tale of omnichannel marketing possibilities ...

Ikea Bags Customers with a Frakta Statue...