YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Coachella on YouTube: A big game is on for brands and marketers!...

Google announces a drop in ad revenues – is this the beginning of the end?...

Unskippable Ads from YouTube may be Unstoppable!...

Disney and Google take AI to their Advertising – raising the bar and how!...

Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Trust and Target – a lesson in marketing for brands...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...