The competition in the market, particularly in the digital sphere, is becoming stronger now than ever.
While brands invest heavily in social media to increase brand value and attract their target audience, social media platforms are experiencing unexpected turbulence in today's privacy-conscious world.
Particularly for fashion brands, TikTok is the power player to gain the attention of the Gen Z crowd. That way, if the TikTok ban story turns out to be true, that will be a major catastrophe to face.
At this point, it is critically important for brands to keep up with the microtrends that could vanish in a blink of an eye.
That is, only when a brand turns its ears to what their customers are talking about, they can reap the best out of their social media marketing efforts and spend.
According to statistics, almost 61% of companies have a social media listening system in place.
Now, the cosmetic conglomerate's new strategy of using in-house teams to increase social listening in order to take actionable steps is unquestionably a step forward.
By adopting this strategy,