NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Track and Optimize - TikTok adds Analytics to Videos...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

Pinterest tests a new premium video ad format, unlocking new opportunities for brands...

IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem...

The Rise of Video and Audio Marketing Mediums...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Nielsen makes a new data deal, paving the way to unlock local markets...

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...