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  • Digital
  • Trends

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

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  • Campaigns
  • Trends

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

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  • Digital
  • Trends

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

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  • Digital
  • Trends

Trust and Target – a lesson in marketing for brands...

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  • Digital
  • Trends

TikTok gets a Tako when AI comes on board!...

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  • Campaigns
  • Trends

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

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  • Digital
  • Trends

Google and Meta Advertising Dominance fades amid growing competition...

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  • Digital
  • Trends

Brands Shift Towards TikTok at the Expense of its Rivals...

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  • Digital
  • Trends

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

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  • Trends

The rise of the De-influencing Trend: How should brands handle this?...

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  • Campaigns
  • Trends

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

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  • Digital
  • Trends

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

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  • Campaigns
  • Trends

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

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  • Campaigns
  • Trends

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

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  • Analytics
  • Martech
  • Trends

From vanity to value: How significant is it to take influencer marketing to the next level?...

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  • Martech
  • Trends

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

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  • Trends

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...

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