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Levi’s tryst with AI and DEI – something every marketer must watch out for!...

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  • Digital
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Marketing in a sea of dark patterns...

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  • Campaigns

Ford Credit’s first campaign – is that enough?...

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Culture and Gen Z and a new kind of marketing strategy...

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Videos and marketing – the long and the short of it!...

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Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

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Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

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  • Digital

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

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Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

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