The right partners can take brands places – smart lessons for the marketer of today...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Amazon’s Friction Economics – what marketers can make of that!...

Amazon brings Ad targeting to brands – it’s the jackpot!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Sprinklr Partners with Salesforce, offering a Unified View of Customers...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...