Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

The Magic of AI in Marketing ...

Culture and Gen Z and a new kind of marketing strategy...

Videos and marketing – the long and the short of it!...

Is Gen Z the marketers’ savior amidst a looming recession?...

Streaming TV takes a dip – what must marketers do to stay on track!...

Beauty Week in the Metaverse – it is a whole new world!...

Diversity Marketing – the true way to be relevant to your customers...

Gen Z and Car Shopping – dealers, are you ready?...

Sell Insurance to those who don’t need it? State Farms shows you how!...

Instacart gets insta-smart with AI ...

Keeping it Real - Beauty Connects with Gen Z ...

Hoka’s Murmuration flies High!...

Lemonade for the Younger Demographic – a sweet Experience indeed!...

Retail Media – watch it take wings and soar!...

IPG Mediabrands initiative towards standardisation in retail media space: a great move!...