Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

The Magic of AI in Marketing ...

Culture and Gen Z and a new kind of marketing strategy...

Videos and marketing – the long and the short of it!...

Costco’s in-store displays – a tale of omnichannel marketing possibilities ...

Ikea Bags Customers with a Frakta Statue...

The See-Now / Buy-Now phenomenon – live shopping is in the house...

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation...

When Customer Experiences take on a Regional Flavor...

Beyond what one dreams or imagines – the future of retail...