Best Buy’s first-party data access to Roku: What does it mean for marketers?...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era...

What is IAB’s New Multi-State Privacy Agreement?...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...