• Analytics

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

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  • Analytics

Best Buy’s first-party data access to Roku: What does it mean for marketers?...

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  • Analytics
  • Trends

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

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  • Analytics

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

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  • Campaigns
  • Analytics

Marketing mix modelling: a fuel to win the privacy-centric game?...

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  • Campaigns
  • Analytics
  • Trends

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

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  • Campaigns
  • Analytics

Nielsen makes a new data deal, paving the way to unlock local markets...

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  • Analytics

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...

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  • Analytics
  • Trends

What is IAB’s New Multi-State Privacy Agreement?...

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  • Analytics
  • Digital

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...

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