Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

The Magic of AI in Marketing ...

Culture and Gen Z and a new kind of marketing strategy...

Videos and marketing – the long and the short of it!...

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Brands and Social Media Marketing...

I’ll tell you what I want – what I really, really want: Pinterest for the win!...