Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Ford Credit’s first campaign – is that enough?...

Marketing beyond the Super Bowl...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...