The Proliferation of Generative AI Content: What Marketers should Watch out For?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Marketing beyond the Super Bowl...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

The Magic of AI in Marketing ...

Winning Customer Loyalty during an Economic Downturn ...

Beyond what one dreams or imagines – the future of retail...

Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

The CMO and 2023 – Do more with Less!...

Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?...

Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...